‘Altmetrics’ is a generic term for journal article metrics that differ from the traditional metrics based on citations and online usage. Several entities measure and distribute journal altmetrics. OUP uses Altmetric ( to report on journal articles. An ‘Altmetric Score’ is calculated for each journal article, and if the score is non-zero a ‘donut’ badge may be displayed on each article’s web page.

This ‘Altmetric Score’ is a measure of the amount of attention an article has received online, in social media and from news sites, from early 2012 to date. It is not a good measure of article ‘quality’, but the information can be of interest in showing the impact of journal articles. We observe that the articles with the highest Altmetric Scores are those with findings that are humorous or of general public interest. This score is the number that appears in the centre of the Altmetric ‘donut’. The colours of the ‘donut’ indicate the source of the attention.

The sources looked at are:

  • Policy documents
  • News
  • Blogs
  • Twitter
  • Post-Publication peer-reviews
  • Facebook
  • Sina Weibo
  • Wikipedia
  • Google+
  • LinkedIn
  • reddit
  • Faculty1000
  • YouTube
  • Pinterest

Each mention that an article receives in one of the included sources contributes a positive amount to the Altmetric Score. Each contribution is weighted according to the attributes of the source.

An Altmetric Score can also be calculated for some other time periods (e.g. the past day, past week, past six months, past year).

Please click here to see the articles in Alcohol & Alcoholism that have received the highest Altmetric score value from 2012 to date.